Matterman’s own website connects brand language with variation in format, screen size and interface theme.
Brand System · Experience System · Scale System
Explore the studySystems in use.
Explore the context, the change and the decisions that keep a brand coherent.
Matterman’s own system and three clearly labeled demonstration cases. The modeled cases explain an approach; they do not represent completed client engagements.
Modeled business situations
Three ways a system can respond to pressure. These are demonstrations of the approach.
More products. One clear proposition.
Demonstration case · Modeled scenario
A modeled B2B software platform moves from one planning tool to a connected portfolio. The challenge is to make the broader offer understandable without losing trust in the original product.
Brand System · Experience System
Explore the studyA new market. The same recognizable brand.
Demonstration case · Modeled scenario
A modeled consumer brand enters markets with different languages, retail formats and content needs. The system must allow local relevance without fragmenting the brand.
Experience System · Scale System
Explore the studyShared standards. Decisions close to the work.
Demonstration case · Modeled scenario
A modeled service network needs branches, central marketing and partners to communicate coherently without routing every material through the original design team.
Scale System
Explore the study